
Power promts
power prompts
These prompts are powerful starting points. But the real leap is Egg & Pickle’s Second Self. Your own AI assistant trained on your listings, brochures, developments, values and tone. No prompts, no copy-paste. Just instant, on-brand outputs every time.
For agents
5 Powerful Prompts to Save Hours and Elevate Your Marketing
These prompts are engineered to help property agents unlock real value in ChatGPT (or any LLM). Each is structured to get you results that sound polished, persuasive, and professional.
1. High-Converting Property Listing Generator
Use for: Rightmove/Zoopla-ready listings.
Prompt:
You are a professional property copywriter. Rewrite the following property details into a polished listing. Create a compelling headline, a persuasive opening hook, and a clear structure: (1) overview paragraph, (2) key features in bullet form, (3) closing call-to-action. Keep the tone [choose: premium / modern & fresh / family-focused].
Property details: [paste notes]
2. Brochure Narrative Builder
Use for: High-end property brochures.
Prompt:
You are creating the opening spread for a high-end property brochure. Using the following property notes, write a 200-word aspirational narrative that paints a picture of the lifestyle the home offers. Focus on emotional resonance (light, space, atmosphere) alongside practical highlights. End with an evocative one-line quote about living here.
Notes: [paste notes]
3. Social Content Suite (Platform-Aware)
Use for: Multi-channel property marketing.
Prompt:
Generate a suite of social content for this property: (a) 3 Instagram captions (short, emoji-friendly, aspirational), (b) 2 LinkedIn posts (professional, investment/market angle), (c) 1 Facebook post (community tone, conversational). Each should highlight different aspects of the property, include a subtle CTA, and keep the tone aligned to [agency brand voice].
Property details: [paste notes]
4. Area Guide SEO Writer
Use for: Website area guides and blog posts.
Prompt:
Write a neighbourhood guide for [Location] aimed at property buyers. Structure it as: (1) short intro, (2) lifestyle highlights, (3) practical information, (4) investment/market perspective. Keep it warm and welcoming, but also SEO-optimised for search phrases like ‘living in [Location]’. Length: ~400 words.
5. Client Follow-Up Email Assistant
Use for: Polished client communication.
Prompt:
Write a professional follow-up email to a client who viewed [Property/Address]. Structure: (1) warm thank-you, (2) reminder of key highlights that matter to them, (3) a tailored nudge toward next steps (second viewing, making an offer, or exploring similar properties). Keep it concise (150 words), friendly but professional, with a subtle CTA. Avoid pushy sales tone.
⚡ How to Use This Pack
Open ChatGPT (or your LLM of choice).
Copy and paste the prompt.
Drop in your property details, notes, or client context.
Select the right tone/style where indicated.
Refine the output with small edits…or rerun until you’re happy.
For Developers
5 Powerful Prompts to Save Hours and Elevate Development Marketing
Property developers juggle endless documentation, marketing copy, and stakeholder updates. These prompts are engineered to take the grind out of repetitive writing and unlock persuasive, on-brand outputs.
1. Development Brochure Copywriter
Use for: Sales and leasing brochures.
Prompt:
You are a professional property marketing copywriter. Create brochure-ready copy for a new development using these details: [paste notes]. Structure it as: (1) bold headline and tagline, (2) aspirational lifestyle-driven intro paragraph, (3) key features in bullet form, (4) closing statement to drive enquiries. Keep tone [choose: luxury / modern & youthful / investor-focused].
2. Investor Pitch Summary Builder
Use for: Investor decks and funding proposals.
Prompt:
Summarise this development opportunity for potential investors. Create a one-page overview that covers: (1) project vision, (2) location benefits, (3) development highlights, (4) projected ROI or value, (5) call to action. Keep it clear, credible, and persuasive. Details: [paste notes].
3. Multi-Channel Marketing Content Suite
Use for: Campaigns across web, social, and ads.
Prompt:
Generate a content suite for this development: (a) 3 Instagram captions (short, aspirational, with light emoji use), (b) 2 LinkedIn posts (professional, investor/market lens), (c) 1 Facebook ad copy (community tone, lifestyle focus), (d) 1 Google ad headline + description. Keep all aligned to [developer brand voice]. Development details: [paste notes].
4. Stakeholder Update Summariser
Use for: Regular progress updates.
Prompt:
Turn these raw construction/management updates into a clear stakeholder communication. Structure as: (1) quick project status headline, (2) highlights of progress, (3) challenges/risks noted, (4) next steps and timelines. Keep it concise (max 250 words) and professional. Notes: [paste updates].
5. Area & Lifestyle Guide Creator
Use for: Marketing websites and sales packs.
Prompt:
Write an area guide for [Neighbourhood/City] to support this development. Cover: (1) overview of the area’s appeal, (2) lifestyle highlights (restaurants, shops, green spaces, culture), (3) transport and schools, (4) market and investment outlook. Tone: warm, welcoming, aspirational, with subtle investment credibility. Length: ~400 words.
⚡ How to Use This Pack
Open ChatGPT (or your LLM of choice).
Copy and paste the prompt.
Insert your development details, project notes, or updates.
Select the right tone/style where indicated.
Refine output with light edits or rerun until perfect.