The hatch

Egg and Pickle’s private product lab.

This isn’t on the menu. It’s not in the pitch deck.
You don’t get in by asking…you get in by building.

The Hatch is our internal innovation space where we cook up tools, test wild concepts, and solve niche problems.

From micro-tools solving obscure B2B pains, to AI experiments that stretch the limits of automation and usefulness, The Hatch is where ideas come to life before the world sees them.

Why The Hatch Exists

  • To experiment without external pressure

  • To build ideas that commercial logic would kill too early

  • To develop tools that solve overlooked, weird, valuable problems

  • To sharpen our ability to move fast, stay useful, and invent tastefully

What Happens in The Hatch

  • New product concepts

  • AI prototypes

  • Micro-SaaS experiments

  • UX automation tools

  • Internal IP with external potential

Some of what we hatch gets released.
Some of it gets turned into white-label tools.
Some of it never sees the light of day, but changes everything we do.

Want In?

The Hatch isn’t open. But it’s not sealed.

Occasionally, we partner with brave clients to co-develop something special inside.
You bring the spark. We bring the fire.
And if it hatches…we build it, together

It’s our reality-bending-but-revenue-minded lab